Thursday, June 24, 2010

Jeep Grand Cherokee offers Euro flavor

Jeep's about to unleash the 2011 Grand Cherokee, flagship of the iconic Jeep brand, and really wants it to grab a hefty hunk of non-Jeepers.


Even though the 2011 -- a complete redesign that shares little but the name with its predecessor -- still resembles the SUV it's replacing, Jeep brass say it should strike the eye as more European. Great care was taken at the media introduction in San Francisco that we attended last week to point out how the rear, especially, is tapered and tailored instead of slab-sided.
Audi-esque, Jeep says. But still honestly Jeep -- just note the seven-bar grille -- and so not a turn-off to traditionalists, the marketeers insist.

Price:
Base model -- the not-very-Euro Laredo two-wheel drive version -- starts at $30,995. That's $495 less than the 2010 and the 2011 gives you a better engine, much more room inside and additional features, Jeep emphasizes. The much-more-Euro-ish Overland 4x4 starts at $42,995.

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